Assupol Assupol
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About Us Overview

Assupol Life is an authorised financial services provider offering funeral, life, savings and retirement annuity products primarily in the lower to middle-income market.

Established in 1913 as a burial society for members of the police, correctional services and other government employees. We have grown to cater for the general public, becoming the leader in tailor-made insurance products for low to middle-income groups.

Our slogan is ‘Serving those who serve’. And because we know our clients and their needs, we have tailor-made our products to meet those needs. We have grown our client base in middle and high-income groups, and today have thousands of satisfied clients in this category as well.

We were the first to introduce the 48-hour-claim turn-around, and this has now become the industry norm.

Our holding company is Assupol Holdings Ltd. Its major shareholders include the International Finance Corporation, Investec Private Equity and WDB Investment Holdings. Assupol celebrate 101 years in 2014.

Our Vision

To be the insurer to the people


Our Mission

To serve those who serve 


Our Values

To treat our clients fairly

Value Proposition
  • Since 1913, we have grown to become a market leader in the financial services sector.
  • We pride ourselves in knowing what our people need.
  • We guarantee to pay funeral claims within 48 hours or sooner.
  • We offer affordable, innovative and relevant products.
  • We are transparent in our selling process and fair in our dealings with our customers.
  • We are accessible through our extensive branch network nationwide.
Market Leadership
  • Simple, relevant and affordable product range
  • Trusted brand in target markets
  • Impeccable client service
  • Effective and professional sales team and distribution channels
  • Strong footprint in civil service