Assupol Assupol
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Overview

Assupol Life is an authorised financial services provider offering funeral, life, savings and retirement annuity products primarily in the lower to middle-income market. 

We boast with a 76% market share in the government sector.

Established in 1913 as a burial society for members of the police, correctional services and other government employees. We have grown to cater for the general public, becoming the leader in tailor-made insurance products for low to middle-income groups.

Our slogan is ‘Serving those who serve’. And because we know our clients and their needs, we have tailor-made our products to meet those needs. We have grown our client base in middle and high-income groups, and today have thousands of satisfied clients in this category as well.

We were the first to introduce the 48-hour-claim turn-around, and this has now become the industry norm.

Our holding company is Assupol Ltd. Its major shareholders include the International Finance Corporation, Investec Private Equity and WDB Investment Holdings. Assupol celebrate 101 years in 2014.